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For nearly a century, KitchenAid has been Serious About Food and its products represent the perfect mix of professional performance, artisan quality and iconic design. Serious About Food is the epitome of the KitchenAid way of living. Food is energy for our body, but we believe it is much more. To be serious about food goes beyond the act of cooking. It’s about discovering the world with all our senses, motivated by the passion for delicious food. It is about the enjoyment of sharing and the way we express our own style in the kitchen. It is the challenge of innovation, and the excitement of exploring new flavours and new possibilities.